Livia Firth once said, “Fast Fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth.”
Close your eyes and picture your wardrobe. Look at all the things you’ve bought and the ones you’ve had for years. After doing the same, I noticed how I had a hundred T-shirts, 20 pairs of jeans, 20 pairs of shoes and still, nothing to wear. How many of us have gone through a similar situation? Our clothes either get out of trend or they get out of our liking.
Current Scenario – Various fast fashion brands aim to provide the trendiest of clothes and the freshest designs along with the lowest price points. Brands churn out new collections at breakneck speed, fueling the desire for constant novelty and creating a culture of disposability. However, the dark side of this industry lies in its exploitative labour practices, environmental degradation, and massive waste generation. Factors that are hidden from the consumer’s naked eye. Fast fashion’s dark steps are leading us into a questionable position.
With the increasing demand for sustainability, we have come back to overlook what is called the triple bottom line of ‘People. Planet. Profit.’ And supposedly, in that very order.
Slow fashion is an antidote to the fast fashion frenzy. It promotes a more conscious and thoughtful approach to clothing; focusing on quality, longevity, and ethical production. It embraces sustainable practices such as using organic and recycled materials like bamboo which require no sorts of pesticides and fertilizers to grow and sugarcane stalk that is recycled into fabric after the process of sugar production. Supporting fair trade and prioritizing craftsmanship to give a more personalized and organic feel to the garment. It encourages consumers to invest in timeless pieces that can withstand the test of time, reducing the need for constant replacement of their closets while continuing to be fresh and look stylish.
Furthermore, slow fashion promotes the concept of capsule wardrobes, where individuals curate a collection of versatile and timeless pieces that can be mixed and matched for various occasions. This approach not only helps reduce unnecessary purchases but also encourages creativity in styling, fostering a more sustainable and resourceful mindset.
So, the question remains: While we pursue the cause of a sustainable future, will you take the choice of wearing better?