The Fashion Dilemma: Fast V/S Slow Fashion

The Fashion Dilemma: Fast V/S Slow Fashion


Livia Firth once said, “Fast Fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth.”

Close your eyes and picture your wardrobe. Look at all the things you’ve bought and the ones you’ve had for years. After doing the same, I noticed how I had a hundred T-shirts, 20 pairs of jeans, 20 pairs of shoes and still, nothing to wear. How many of us have gone through a similar situation? Our clothes either get out of trend or they get out of our liking.

image.pngCurrent Scenario – Various fast fashion brands aim to provide the trendiest of clothes and the freshest designs along with the lowest price points. Brands churn out new collections at breakneck speed, fueling the desire for constant novelty and creating a culture of disposability. However, the dark side of this industry lies in its exploitative labour practices, environmental degradation, and massive waste generation. Factors that are hidden from the consumer’s naked eye. Fast fashion’s dark steps are leading us into a questionable position.

With the increasing demand for sustainability, we have come back to overlook what is called the triple bottom line of ‘People. Planet. Profit.’ And supposedly, in that very order.

Slow fashion is an antidote to the fast fashion frenzy. It promotes a more conscious and thoughtful approach to clothing;  focusing on quality, longevity, and ethical production. It embraces sustainable practices such as using organic and recycled materials like bamboo which require no sorts of pesticides and fertilizers to grow and sugarcane stalk that is recycled into fabric after the process of sugar production. Supporting fair trade and prioritizing craftsmanship to give a more personalized and organic feel to the garment. It encourages consumers to invest in timeless pieces that can withstand the test of time, reducing the need for constant replacement of their closets while continuing to be fresh and look stylish.

In stark contrast to the throwaway culture perpetuated by fast fashion, slow fashion actively aims to minimize waste. Instead of discarding garments after a few uses, slow fashion encourages repair, upcycling, and recycling. By extending the lifespan of clothing items, whether through mending a tear or transforming an old piece into something new, slow fashion significantly reduces the amount of textile waste that ends up in landfills.

Furthermore, slow fashion promotes the concept of capsule wardrobes, where individuals curate a collection of versatile and timeless pieces that can be mixed and matched for various occasions. This approach not only helps reduce unnecessary purchases but also encourages creativity in styling, fostering a more sustainable and resourceful mindset.
As the fashion industry navigates the path towards sustainability, the battle between fast fashion and slow fashion intensifies. While fast fashion offers affordability and instant gratification, it comes at a steep environmental and social cost. Slow fashion, on the other hand, advocates for a more thoughtful and responsible approach to dressing, valuing quality over quantity.In a world where the fashion industry is one of the largest polluters, it is crucial to ask ourselves: What kind of fashion future do we want? One that prioritizes profit and disposability or one that embraces sustainability and social responsibility? The choice lies with us, the consumers, as we hold the power to shape the industry by making conscious decisions about our fashion choices.

So, the question remains: While we pursue the cause of a sustainable future, will you take the choice of wearing better?

Back to blog